The businesses have to create their own press kit template in order to boost the sales of their product or service. Creating such document leads to a successful business.
Table of Contents
What is a press kit?
A press kit is a part of your business website. It includes information and resources meant for publishers and reporters. The best press kit examples make it very simple for public to learn about your products or brand instantly. This way, they readily access materials and photos to use.
Giving an electronic press kit template is almost like an invitation. Moreover, for major publications or reporters, free press kit templates are not limited as they are also available to anybody interested in promoting your business. They have the essential tools to do this effectively.
If a podcast owner, a blogger or someone else share your story in forums or other online communities can deliver then the press kit is theirs for the taking. However, for your business, even the best of press kits won’t guarantee good press.
Structure of a press kit:
Here is a sample structure of a press kit that you can create;
Cover
You should make an appealing cover in order to create a great first impression for your free press kit template. This is the first thing that people see. You choose the best picture you have or you may even use a poster from a film.
Table of Contents
This part is always highly suggested unless of course. Your press kit doesn’t include a lot of information. By adding links from the table to the different pages, you can enhance the quality of the press kit.
Basic Information
This section is used to include all the basic information such as the director’s name and other technical information like the camera you used, the export format, and more. However, this isn’t a requirement but people usually include it anyway.
Synopsis
Here, you have to include the precise summary of the film. You have to ensure that it’s directly proportional to the length of the movie. The synopsis should be as shorter as the film.
About the film
You have to discuss the inspiration behind your film in this section. You can share some details regarding the entire process of making the film. Also, specify any obstacles that you encountered in making it. You should pay attention on what’s behind the film rather than focusing on the film itself.
Bio of the director
The director’s biography should be included in this section. It is highly recommended to include a photograph too.
Director’s statement
It is considered as one of the more popular features of a press kit template. This statement includes the director’s personal statement on why he created the film or why he creates films at all.
Cast
Include the brief bio of all the actors that are involved in the film.
Reviews or awards
In case, your film was already shown in festivals or in theaters, include some reviews. Also, you have to include a list of all the awards that the film garnered.
FAQ
Many people tend to overlook this section. You have to include here the questions that you think people may ask about the film then answer them.
Anecdotes
They can be both informative and humorous. Include anecdotes in this section if you have interesting one about the production. It can be some incident that happened during production. They may have caused a huge problem and how you resolved it.
Credits
Credits is basically a list of people involved in the production along with their respective roles.
Production Stills
From the film itself or from making it, include stills. These stills are very essential since they can build-up your reader’s interest.
Different Types of Press Kit Templates:
You can use the following different types of press kit templates;
Basic
Basic press kit template is mainly for business companies. This template is used for the establishment of their brand. They also use it to promote their products or drive engagements with a target audience. The main purpose of this template is to build buzz among marketers, potential customers, and the press.
Furthermore, while formatting relevant information regarding your company, use the basic template. This includes your logo, contact details, previous projects, and employee biographies. You can further customize this template according to your requirements. The template is also used to pitch ideas to other journalists, collaborators or brands.
Event
This type of template becomes very useful in case you are into event promotion or you want to make some buzz on a preplanned function. An attention-grabbing template specifies the most essential parts of your affair. As its name implies, the main purpose of this template is to promote events. In addition, it also aims to enhance brand or company recognition from the constant connection among your event and the sponsoring company.
Blogger
This type assists in developing a blogger’s true essence and their brand which they’ve established on their own. Bloggers can get this by placing explanation on the key aspects of their past works, goals for the future, and their brand message. A free kit press template should be compelling, visually-appealing, and creative.
In addition, for establishing social proof of the brand, the template can grant the blogger the capacity and their bio using PDF sheets or PowerPoint slides.
Nonprofit Organizations
It can help in promoting and explaining a non-profit organization via visual representations and reports. These details are from their previous projects, their goals for the future, and their overall message. The template explains the following key aspects of a nonprofit organization;
- The organization’s name
- Goals and message
- Active programs
- History
How to create a digital press kit?
Let us discuss step-by-step on how to make a digital press kit;
Select a format
Firstly, determine a format because it will assist you in establishing a collection of assets that gets the kind of attention you want. A way how people will feature your brand, it depends on your format. You will get more and better press coverage in case it becomes easy to access your press materials.
You have to keep your brand consistent regardless of your format. Across all print and online marketing materials, make use of the same colors, fonts, and styles.
Give your company overview
Make use of a few sentences for describing your brand and its product. In this section, discuss about the mission statement of your company and its current goals. Also, you can include the following;
- Founding date
- Location
- Company size
- Number of employees
- Background information
- Press contact information
Write down a few milestones
Write down the success of your company from beginning to end. It would be recommended to start with the most recent successes. Specify milestones that have the most valuable details relevant to your company’s vision. Journalists want to learn regarding your company. That’s why, you have to cover the following;
- Company background
- Fundraising stage
- Key features of your products
- Competitive advantages
- Your target audience
Collect your media assets
Include the assets in your press kit that assist journalists in making a story regarding your business. These include the following;
- Company logo
- Images and headshots
- Testimonials
- Fact sheets
- Case studies
- Videos
- Press releases
- Publication logos
- Media Mentions
- Team or product photos
Include precise bio of the founder
For your founders and other key team members, personalize your company with precise biographies. You should provide journalists an idea of how it all began.
Insert it on your website
Add press kit to your website no matter whether you are making a downloadable or interactive press kit. When searching for information, most journalists will look for a Press, Media, or Newsroom page.
How to use a press kit template?
A press kit is used in different industries and in companies that are just starting. They use it to upscale their business. With the help of press kit, they can;
- Drive sales upward
- Establish a more focused and effective brand purpose or angle
- Raise funds for the continuation of the operations
A press kit indicates most useful and successful services or products to assist you in securing a space at shows or in publications. Therefore, it is considered as a versatile tool. The exposure of your company, product, or brand can be motivated quickly and simply by having press kit.
Furthermore, for promoting new products or creating a buzz in the industry, large companies have always come up with press kits. It proves a very successful strategy in marketing. Sometimes, these kits are also used by huge companies for exhibiting their circulation figures and advertising rates.
To pitch ideas, press kits are also used in the music, entertainment, and film industries. It attracts film festival directors, cast, and crew. They can be used in the music industry for promoting albums, singles or tours. Filmmakers and aspiring directors use press kit for showing their marketing materials in a visual and easily-accessible manner.
Conclusion:
In conclusion, a press kit template is an effective source of promotional and informational material. The main purpose of this document is to share the message of a brand, launching new products or services, and making a news announcement to the press.
Faqs (Frequently Asked Questions)
Yes, press kit is still highly relevant as media outlets continue writing news stories about businesses. Journalists can get easy access to important supplemental information for stories. Additionally, it assists in boosting your business’ brand presence. It is considered as a valuable tool that shapes the public’s perception of your brand.
A press kit and a media kit are often used interchangeably. They also have a few key differences. Press kits are more traditional and are made for the members of the press specifically. It helps them in drafting a timely story about or involving your business.
While, a media kit isn’t just made for journalists. It has several purposes aside from gaining press coverage like securing partnerships or other business opportunities.
Include the following elements in a press kit;
1- Your company story and mission
2- Facts
3- Branded marketing assets
4- Information of team members
5- Media mentions
6- Press releases
7- Samples of feature articles
Grace Harry is an experienced freelance writer with an experience for 12+ years. She got her Master’s in Financial Management degree from the University of Dennison in 2007. She worked at California State Bank to help clients with their credit, investments, and bank accounts. She likes to assist people in reaching their financial goals when it comes to financial planning.
